How to Create a Successful Lead Gen Strategy

If you are running a business such as parking management, your audience no longer wants you to buy the attention, they want you to earn it. This means you have to revamp your lead generation strategies across the industries you are involved in and target markets. The first step to achieving that involves creating compelling content, which you can use to convert your visitors into leads. This is always easier said than done.

When it comes to crafting a lead generation strategy, there are 4 Ls involved. Let’s have a look at them.

Lead Capture

There is a high possibility that half of your visitors will never return to your site if you don’t adequately capture some information from them. As a marketer, you need to have a working email but note that your visitors will not always be willing to give out their information. You need to have a call to action and other sign up buttons that your prospects can use to interact with you. Marketers need to be more creative and start gradually using innovative and mutually beneficial opt-in methods to acquire the information they need from customers.

Lead Magnets

A successful client lifecycle will require optimizing the process of converting customers into leads. However, there is a hole that exists between phases of traffic generation that often result in one-time visitors who normally neglect your attempt to capture their information, and you will never hear from them again. You can seal this hole with the use of lead magnets. Lead magnets are tools that provide value for your visitors in exchange for their contact information. Most businesses use lead magnets such as opt-ins, social media follows, and subscriptions to harvest some form of interest from site visitors.

Landing page conversion

Another huge asset your business will have when trying to convert visitors into leads is the use of landing pages. It can be any page that someone lands on after clicking on an ad or other places online. It is important to understand that a landing page exists separately from a company’s website, and are typically used as tools for single marketing campaigns. You can take a free marketing course on landing pages and optimize what you have for your business. The most important element of your landing page is that it can deliver the promise made by your ads. Assure your visitors that as soon as they land on the landing page, that promise will be made.

Lead Scoring

Lead scoring is a component of marketing automation software that helps put a priority on your leads in accordance with their level of engagement with your inbound marketing content. It ultimately helps you figure out who is ready to buy what you offer. When set up correctly, it can help you identify what your leads are interested in. It is a technique used to quantify interactions that prospects have with your content and assigns different points depending on the engagements made. Lead scoring will provide your company with real-time feedback on how responsive your leads are to your marketing efforts.

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