How to Create a Successful Lead Gen Strategy

If you are running a business such as parking management, your audience no longer wants you to buy the attention, they want you to earn it. This means you have to revamp your lead generation strategies across the industries you are involved in and target markets. The first step to achieving that involves creating compelling content, which you can use to convert your visitors into leads. This is always easier said than done.

When it comes to crafting a lead generation strategy, there are 4 Ls involved. Let’s have a look at them.

Lead Capture

There is a high possibility that half of your visitors will never return to your site if you don’t adequately capture some information from them. As a marketer, you need to have a working email but note that your visitors will not always be willing to give out their information. You need to have a call to action and other sign up buttons that your prospects can use to interact with you. Marketers need to be more creative and start gradually using innovative and mutually beneficial opt-in methods to acquire the information they need from customers.

Lead Magnets

A successful client lifecycle will require optimizing the process of converting customers into leads. However, there is a hole that exists between phases of traffic generation that often result in one-time visitors who normally neglect your attempt to capture their information, and you will never hear from them again. You can seal this hole with the use of lead magnets. Lead magnets are tools that provide value for your visitors in exchange for their contact information. Most businesses use lead magnets such as opt-ins, social media follows, and subscriptions to harvest some form of interest from site visitors.

Landing page conversion

Another huge asset your business will have when trying to convert visitors into leads is the use of landing pages. It can be any page that someone lands on after clicking on an ad or other places online. It is important to understand that a landing page exists separately from a company’s website, and are typically used as tools for single marketing campaigns. You can take a free marketing course on landing pages and optimize what you have for your business. The most important element of your landing page is that it can deliver the promise made by your ads. Assure your visitors that as soon as they land on the landing page, that promise will be made.

Lead Scoring

Lead scoring is a component of marketing automation software that helps put a priority on your leads in accordance with their level of engagement with your inbound marketing content. It ultimately helps you figure out who is ready to buy what you offer. When set up correctly, it can help you identify what your leads are interested in. It is a technique used to quantify interactions that prospects have with your content and assigns different points depending on the engagements made. Lead scoring will provide your company with real-time feedback on how responsive your leads are to your marketing efforts.

How to Get a 360-Degree View of Your Customer

Your customers should be at the core of your business, and you should know exactly how they interact with your brand. Roofing in Fredericksburg businesses create a 360-degree view of their customers which involves a deep analysis of customers and their past, present as well as future behaviors, and this allows them to meet and exceed the demands of their customers.

360 Degree Customer View

A 360-degree customer view helps businesses see everything about their customers from all angles. It refers to a complete view of customers that includes everything in their interactions with a brand, and how they reach to you. When you retrieve data about your customers during a buyer journey. You will better understand your customers on how they feel throughout every step.

When you understand how your customers feel, you will be able to show them empathy, which further allows you to connect on a more personal level. This will help in fostering and promoting loyalty and retention.  Here are some of the ways you can use to get a 360-degree view of your customers;

Use a CRM

A customer relationship management software is where you can store all your customer data, and makes it a perfect place to track all touchpoints a customer has with your company. In each customer profile, you create, you will need to record details such as previous purchases, inquiries, and any other forms of communication. You should always update your CRM with each new interaction.

Practical social listening

Customer interactions also include their behavior in social media. Social listening entails the practice of monitoring any discussion of your brand and related topics that happen on social media. The importance of social listening is that people tend to share unfiltered thoughts and opinions on social media, and this can prove to be valuable feedback for your company. You can use their thoughts and feedback to update your buyer persona and improve your business.

Make use of data

When you want to create any customer profile, you should be guided by data. In everything you do, understand the importance of keeping data about your customers. Take time to collect data, organize it, and analyze it accordingly to see what kind of meaning you can draw from the same. A CRM or any other analytics software will help in organizing customer-related information and storing the same for the future.

With a 360-degree view of your customer interactions, you will benefit from a personalized customer experience. Now more than ever, customers prefer a personalized shopping experience. 91 percent of customers are more than willing to shop with brands that offer relevant recommendations that cater to them. When you aggregate all your customer data together, it will give you complete knowledge of your customers and you will be better equipped with knowledge on how to serve them.

Customer intelligence is also key to helping you offer speedy service and response. Gathering comprehensive customer information will help in strengthening your company and you can draw vital insights to help you make better business decisions.